WHAT TYPES OF INFORMATION MAY BE COLLECTED
Website Usage Information & Device Identifiers. We may receive and store certain types of Website usage information whenever you visit or interact with the Website. For example, we may collect the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other similar information. We may also collect your IP address or some other unique identifier for the particular device you use to access the Internet, as applicable (collectively referred to herein as a “Device Identifier”). A Device Identifier is a number that is automatically assigned to your computer, your cell phone, or other device used to access the Internet, and our computers identify your device by its Device Identifier. We may associate your Device Identifier with the personal information you provide. When analyzed, Website usage information helps us determine how visitors arrive at the Website, what type of content is most popular, what type of content you may find most relevant and what type of visitors are interested in particular kinds of content.
Information from Other Sources. We may ask you to provide us with personal information, which is information that could reasonably be used to identify you personally, such as your name, physical address, e-mail address, and phone number; and demographic information, such as gender, zip code, or similar information. We may collect this information at various places such as forms on the Website, and other communications (e.g., whether by e-mail, mobile device, etc.); when you communicate or otherwise interact with us, when you purchase a product or service through the Website. You may also be asked to choose a user name and password in order to identify yourself during future visits to the Website. Providing us with information about yourself is your choice, and you can always choose not to provide certain information, but then you may not be able to take advantage of some of the Website’s features.
HOW INFORMATION MAY BE COLLECTED
Web Beacons. The Website and any communications sent by the Website may contain electronic images called “web beacons.” These web beacons allow Company and third parties to monitor and collect certain information about the viewer of the web page, web-based document, e-mail message, or other communication, such as the type of browser requesting the web beacon, the Device Identifier of the device that the web beacon is sent to and the time the web beacon was viewed. Company’s use of web beacons on its Website, include, without limitation, the following:
- counting unique users/web browsers, visits and page views.
- monitoring traffic and conversion patterns through our various product and service offerings on the Website.
- personalizing your experience when you visit the Website, including the content you see.
- determining whether or not messages were opened, links were clicked or notifications/offers were acted upon.
HOW WE USE THE INFORMATION COLLECTED
The information you provide to us may be used to:
- Send you products, information or communications for which you have registered;
- Confirm or fulfill an order you have made;
- Provide special offers or promotional materials to you on behalf of us or third parties;
- Authorize a purchase or complete a transaction that you have requested, i.e., to deliver the products or other services that you ordered, and, if necessary, to invoice you;
- Monitor or improve the Website;
- Administer the Website’s systems and for other internal business purposes;
- Customize the advertising and content you see;
- For other purposes disclosed when you provide your information.
WITH WHOM INFORMATION MAY BE SHARED
Third parties providing services on our behalf. We may employ third parties to perform functions on our behalf; examples include hosting or operating the Website, sending e-mail and/or other communications, providing wireless services, data analysis, marketing assistance, an outside shipping company to ship orders placed on our Websites, and a credit card processing company to bill users for goods and services purchased on our Websites. These third parties may have access to your personal information for the purpose of performing such functions on the Website’s behalf. These parties are not allowed to use such personal information except for the purpose of providing these services.
Business Transfers. Company may share the information collected through the Website with and among its affiliates. Company or any of it assets, including the Website, may be sold, or other transactions may occur in which your personal information is one of the key business assets for the transaction. In such a case, your personal information may be one of the business assets we transfer. Therefore, Company reserves the right to disclose and transfer user information, including personal information, in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our assets, or other corporate change.
Legal Protections and Law Enforcement. We may disclose information about our users, including your personal information, in the event we are required to respond to subpoenas, court orders, legal process or other valid law enforcement measures; to comply with a legal obligation; at the request of governmental authorities conducting an investigation; to verify or enforce compliance with the policies governing the Website and applicable laws; or to protect the legal rights, interests, or safety of the Website, our users or others. We may also use Device Identifiers to identify users, and may do so in cooperation with copyright owners, internet service providers, wireless service providers or law enforcement agencies in our discretion. Such disclosures may be carried out without notice to you.
THIRD PARTY CONTENT AND LINKS TO OTHER WEBSITES
CONSENT TO TRANSFER
The Website is operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Website or providing us with your information, you consent to this transfer.
Company incorporates reasonable safeguards to help protect and secure your personal information. However, no data transmission over the Internet, or wireless transmission, or electronic storage of information can be guaranteed to be 100% secure. Please note that Company cannot ensure or warrant the security of any information you transmit to Company via its Website, and you do so at your own risk.
PRIVACY OF MINORS
The Website is a general audience Website. We do not knowingly collect any personal information from children younger than the age of eighteen (18) on the Website and we will delete any information later determined to be from a user younger than eighteen (18).